Starch Haus Workflow

Discover how every Starch Haus project comes to life.

We begin every project with strategy and logic as our foundation, allowing us to uncover the true essence of a brand. Building on these insights, we refine creative concepts and develop ideas across space, content, visual identity, and communication. Every stage is thoughtfully connected to create a cohesive narrative and deliver the highest level of execution. From strategy and design to production and on-site execution, each phase is seamlessly integrated through close collaboration and a flexible approach that adapts to unexpected challenges.

At Starch Haus, we bring together strategy, creativity, and execution into one continuous process—creating meaningful brand experiences that communicate each brand in its most compelling and authentic form.

Creative work in progress for the MISE-EN-SCÈNE campaign with AESPA, 2026.

Inspired by the gloss of a freshly glazed donut, the imagery translated its texture into soft light, reflective surfaces, and controlled hair movement. From concept to reality, every detail was shaped through continuous testing, prototyping, and refinement, transforming an ambitious idea into a cohesive final outcome.

The behind-the-scenes content was also featured by HYPEJACK, an online magazine.

Marshall x Jimi Hendrix Event Creative & Production by Starch Haus.

A global celebration of 60 years of Marshall and Jimi Hendrix, bringing the campaign’s psychedelic future-heritage world to the DMZ Peace Train festival through immersive experiences that celebrate their enduring impact on music and culture.

Behind the scenes of the creative and production journey, from the branded guest bus and curated gift boxes to the on-site experience.

See more on @starch.haus